Internet Home Business Opportunity Article
The facts on home business mentioned here have a consequential impact on your understanding on home business. This is because these facts are the basic and important points about home business.
Trademarks and Copyrights.
So now that you have put all this work into your business, you have a name, made some marketing materials and even written some things for your customers. You may want to prevent your competitors from being able to exploit it and so need to take some steps to protect yourself.
What is in a Name?Your name is one of the most important assets your business has, It is how your customers identify you. Knowing your name is the first step to trusting you and recommending you to others. But what can you do if you are afraid that someone else might start using your name, or simply start another company with a similar enough name to confuse people?
The answer is that you can register a trademark. A trademark is a word or logo that distinguishes one thing from another, and you have the right to register any names or logos your business uses, in order to stop other people from using them. "Red Heads", for example, is a trademark of the company Bryant and May, who sell matches. It has already been determined that the Dick Smith Company was not allowed to sell his own matches, even though the name he gave it was "Dick Heads". Why?... Well the packaging, product and names of the product were also too similar. Play Boy Company has had many battles and won against Play Boy bunnies (the women) who they market.
Making Your Mark.You can trademark both your business name as well as the names of any products you sell. The only condition is that they have to be significantly different, to names that someone has already trademarked. How significantly different is usually a point of waw which you need to clarify in your own country. You will also find that words that are in common use, will not be able to be used by you.
It costs a few hundred dollars to register a trademark, and you can do it through the patent office. It can be a waste of money to trademark too many words, so you should only bother with it if you think one of your names could be threatened by competitors.
Once you get your trademark, it is yours and you can do whatever you want with it. Including giving others permission to use it or selling it to them. Remember, though, that your trademark usually only applies in the country where you registered it. It is possible to globally patent something, and it can cost you "A Lot Of Money"... and you may well find that it is worth it. Also, your right to use the trademark will only last for a set number of years (usually a decade from the date of registration). After this time, you will have to pay again to renew it.
Copyrights... Don't Copy Me.Copyrights are similar to trademarks in terms of the kind of protection they offer, but different in how they work. In almost all countries, ownership of copyright is automatic, and costs nothing.
It is possible to own the copyright on almost anything that exists but is not physical. music, graphics, writing, computer programs, computer algorythms etc. It does not, however, cover physical things (patents), nor does it cover names (trademarks).
A copyright lasts longer than a trademark: typically it lasts until you die, and then about 50 years after that, depending on your country and the kind of thing that was copyrighted. After the end of this time, the work becomes public domain, free for anyone to use.
Of course, copyright is a right, not something that you absolutely must go along with. If you want to give people permission to freely use and redistribute something you've made, then you have the legal right to do this. You can even give up your copyright on a piece of work altogether, simply by writing on it that you no longer want to own the copyright.
Since you're in business, though, the chances are that you will want more protection for your materials, not less. Look into registering your copyright at the patent office, as doing this will give you an even stronger case if you ever need to use it.
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