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The topic home business may seem to have relatively little matter linked to it. Only after starting to write on it did we learn how much there is to it!

Writing a Business Plan.

So now you are ready to get your home business started in every way except one, you need money. Whether it comes from a loan institution, bank or from investors, they all need to see a business plan before they will give you a cent.

What is a Business Plan?

Think of your business plan as being like a list of answers to questions that people might have about your home business. You will not get outside funding without one, because the people giving you the funding want to know that you have thought through the whole concept, completely. A business plan says to them "You have considered this from every angle, and this is what you have come up with".

But what should your business plan include?

What is Your Service? This is the first question every business plan should answer. Just what is it that you plan to do? Tell them which industry you are going to be in, and why you have chosen it.

Who are Your Customers? Once you know what you do, the next thing you need to know is who you will be doing it for. So thats the next thing that should be written on the business plan. You should also include your area here.

What Makes You Different? You need to say what the "key factors" are that make your business different to other businesses in its sector. What plans you have made, to make this business succeed.

What are Your Expenses? Your start-up expenses include any equipment that you need before you can get up and running, while your day to day expenses are staff costs and supplies.

An Example.

Note that this is a very short and sweet business plan. In real life, each one of these sections would be closer to a page in length. That said, it is a bad idea to go into too much detail in your plan. All you are trying to tell the reader is just the basics of the business and why they should give you money to help you build it. Always focus on profit.

The Catering Company.

Nature of Business.
The business will be a home-based catering company, producing luxury food for special occasions such as birthdays and weddings. We will provide a comprehensive catering service, with a special line in cakes, which have a higher profit margin than other foods.

Target Market.
Our catering business will be aimed at middle-market customers who want luxury catering but still care about the cost. To begin with, our target area is within a ten kilometre radius of Ourtown, to include the affluent area of Othertown.

Key Factors.
We will use industrial quality ingredients but provide high quality design and service. This will allow us to provide food that looks excellent and tastes acceptable, while keeping costs low.

Expenses.
Since I will be using my kitchen for the business and making the food myself, there are only two real expenses. The one off cost of a larger cooker, and then the day to day cost of supplies. A suppliers letter listing prices is attached, all enquiries with others in the catering industry have shown this supplier to be the best value for my business.

To finish it all off, you should include a breakdown of projected profit and loss per month for the first year of the business, in the form of a graph. You would work this out by working out a reasonable repayment of any one off expenses and adding this repayment to the day to day expenses, before graphing day to day expenses against projected sales. Your business plan should show you making enough of a profit each month to live and if not, then it will be considered unfeasible by anyone you show it to.

Find Real Business Plans.

The best way to figure out the dos and donts of business plans is to find real ones. They are out there on the Internet. Once you read a few, you can start to get some idea of how much work is going to be involved to write one of your own. Remember, until your business exists for real, the business plan is the only tool you have to show anyone how great it will be.


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